That parallel approach to finances seems to have made its way into the psyche of the AKSE leadership. About ten years ago, the congregation embarked on a Capital Campaign to raise $1 Million, coming fairly close to this somewhat arbitrary goal. A congregational solicitor visited us at home accompanied by a fundraising professional to encourage us to pledge more than we ordinarily would for something like this. I asked the fellow shul member what they planned to do with the money. She seemed stunned by the question. Some was to retire debt on the building but there would be quite a pot left over if the goal were reached, yet it was not clear why they needed so much more if there were no purpose for it to advance the congregation. If the goal was to retire debt, we could pledge a lot less. If the goal were to advance the congregation, there would need to be a plan in place for doing that.
The campaign sort of succeeded in raising money but the residual never really went to the congregation. It served as a paper interest free loan for more operating expenses, to where it languishes on the books to the present. The congregation has a secure building with secure economic value but not much else beyond that for all the effort that this project entailed.
As the congregation moves to its waning years, another project to raise funds for the sake of raising funds has emerged, a Dinner Dance, an evening of merriment done by many non-profits from museums to social service agencies to religious institutions, selling well heeled people a good time while allowing business a chance to sell stuff to them by purchasing space in an advertising book. When the Diabetes Association does this they intend to take better care of people with diabetes. When AKSE does this, the mission of the project seems less clear.
To perhaps make more sense of this I will take a fabulous lecture by Rabbi Lord Jonathan Sacks recently presented at Yeshiva University and transpose his principles of personal happiness to organizational success.
He organized seven things people can do to make their lives more fulfilling, which organizations probably think they do, though maybe erroneously. Let's see how the congregation did, or how I think they are doing and perhaps might do better.
- dream: I will assume this means aspiring to something rather than foretelling the future, more like Yaakov's dreams than Joseph's. There was a time when the congregation did work toward something unique in the community, whether that be educating the kids, maintaining Kashrut, having secure minyanim. If the congregation were to close next year, what would the community miss as a result. Lord Sacks assessed the optimal vision as one where what you like to do merges with what needs to be done. Raising money enables what needs to be done, but it is not a surrogate for vision or an accomplishment independent of the vision. If I were to take a yellow pad and try to write down what AKSE's niche currently is and what it might be instead, I would have difficulty doing that. But being a Nobody, that is not my task. There are Somebody's in place, a Rabbi, a President, and Executive Committee who could come up with a logo of Embracing/Engaging/Enriching which is conceptually fine but it lacks the dream of what might be put in place that makes that logo an operating reality.
- assess: There is certainly a local, national and international Jewish landscape to which AKSE contributes. Our members are the largest local purchasers of Israel Bonds despite being the smallest size. We have embraced CUFI, which has its pluses and minuses. But we also live in an environment in which the role of women is very different than it was in the 1960's and where the authority of the Rabbi is more limited. People can and do walk away. Most college or medical students remember the first time they walked out of a lecture in the middle. Whether this happened for a good reason like the pager went off or an editorial response to the content of the class, most people had reservations about walking out until about the third opportunity, when it was no longer seen as something to avoid doing. Moreover, there are things that are either AKSE exclusives or could be, whether afternoon minyan, members who are literate in Hebrew or the annual Cafe Tamar. I think that officers and Rabbis who should be well versed in what other places are doing successfully have not made that assessment, even though cyberspace has made this much easier than it once was.
- venture: And then there was BINGO. It failed in its mission of fundraising but it succeeded in gathering forty individuals to make the project happen. And there is mixed Megillah reading and there is Pizza & Parsha. Amid these ventures are also some dead horses that have lives of their own. While it is OK to innovate and fail, I would question the wisdom of plodding on once the failure has been established. And then there are the ventures that should happen but don't. What do the membership people do, what do the ritual people do? Why does Women's Tefillah Group function like a Junior Congregation indefinitely or more importantly why does the Rabbi permit this? There can be no growth without these ventures, keeping the final segment of the logo Enriching either vacant or at best an illusion.
- work: People do work, they are dependable. They don't always do the work in a way that is productive but for the most part it is diligent. Amid the yeoman's efforts that people put forth, there is also a reticence to undertake projects, most notably the governance. I do not know for sure if the Executive Committee adopted its Peter Principle due to the Nominating Committee failing its role of talent scout or because real talent that was solicited declined the offer. To be fair, I've also become more selective about what I will undertake there.
- offer: AKSE has a face that the world can see. People support the hungry and on Christmas morning people volunteer at the Mary Campbell Center. But social justice belongs to the reform congregation as a core tenet. Missions to disaster areas get organized someplace else. Even money for disaster relief never makes the AKSE agenda. It's a very inwardly looking amalgam of people, yet there is a sincere desire to appeal more broadly. Chabad as part of its mission understands that the door to success opens outward, as the shelichim reach out to Yiddishe Neshamas who have no formal affiliation. They are the affiliation of default. There probably is no barrier to people at AKSE organizing small groups to benefit others and better broadcast AKSE as a place that infuses the best of Judaism wherever it might be welcome.
- recover: I suppose the chronic depletion of members constitutes adversity but not nearly so explicitly as losing one's Hazzan suddenly right before the Holy Days or hiring a Rabbi who really isn't a Rabbi. And they will weather the vacancy in the Presidency. But are those things what you might regard as resilience, the incentive to change fundamental policies to be stronger? They are temporarily setbacks viewed as temporary but the depletion of participation is a long term trend that has no finite pivotal point which changes direction. I sense instead an acceptance of progression to the congregations final years, an unwillingness to set out on a bold new course that might give a different result.
- thank: At the close of shabbos the person making the announcements has begun to include a work of thanks for showing up. Ostensibly the synagogue exists as a resource so the thanks really should be the other way around, a thanks to the synagogue for enabling the enjoyment of shabbos. There used to be more people so I suppose a word of gratitude to those who have resisted attrition becomes appropriate. Whatever happens in the congregation happens because people make it so. Things like the Women's Tefillah Group or the Implementation Committee or socialization of new members efforts all failed to reach their goal because people did not promote interest beyond the original concepts. We do pretty well thanking people for what they do, not as well at thanking people for what they tried to do. And while there is much to be said about having a measure of contentment for what is, there also needs to be a measure of discontent for what was but is no more and for what might be but either nobody realizes it or nobody steps up to the place to make the possible a reality.
So Rabbi Lord Sacks teaches about people and he teaches about groups of people. Money becomes the tool for doing the things that move you forward. If you are not planning to move forward with it, to make use of it to expand the horizons, you may as well just take your delight in the portion you already have.