- K-Cups; House Brand #36
- Stovetop Espresso Maker
- #2 Pencils which I buy each year
- Papermate stick pens, which did not write last year
- Spiral Notebook purchased each year
- Chex Mix
- Tastykakes
Yet Aldi has enough uniqueness that I had to see what's there. For sure, Kosher is not on their radar, yet not absent either. The chain, an international one headquartered in Germany, boasts lowest prices. Many podcasts explain their business strategy. As the videos claim, my local Aldi has a lot less floor space than all the others except perhaps Trader Joe's. Shopping carts are rented for an American quarter inserted into a slot. There are no designated shopping cart return aisles scattered through the small parking lot. Return the cart to the front and the quarter deposit will pop out of the slot. Aldi sells many fewer products than the others but at least some variety of things that shoppers will want. Produce introduces the shopper at the front entrance. Basic stuff: grapes, cucumbers, mushrooms. Most fruits and vegetables come in small packages. No bins to choose your own apples or onions and weigh at the cash register. Of packaged goods, proprietary house-label packed products are often the only option. Breads and pastries have some variety. Snack foods nearly all private label. Pastas take many shapes but few brands. Cereals have the popular choices, nearly all private label. Same with spices. One aisle, much publicized, are non-food items which seem a good value for the purchasing agents to acquire in bulk, then discount to shoppers. I did not find a theme to what got offered in that aisle on any of my three excursions. At the back, a refrigerated section with cheese and meats. Two frozen areas, one a reach-in bin, the other a freezer with a door. Positioned appropriately as the last stop before the checkout registers, which are nearly all scan your own.
What about the Kosher consumers like myself? Kosher is not on their radar but other than meat, a reasonably varied and nutritious diet can be assembled. Fresh produce needs no certification. The selection is more than ample for a healthy diet. Baked goods have Kosher marks on many labels. Some are regional Hechshers that might not have universal acceptance. Not all the loaf breads specifically indicate pareve. Packaged bagels are not what you get up early on a Sunday morning to get fresh from the oven. And not all undercut the prices charged by the other chain markets that line the highway.
Snacks are more mixed. Potato chips, all house brand, all carry an international certification and come in varieties. Many other snacks with an OU or similar at the competing markets have no certification at all. Nor do many of the spices. Olives are hit-and-miss, pickles mostly hit. Cheese came as a pleasant surprise. They are often hard to qualify as kosher. A few in the refrigerated case did. Yogurt came as another pleasant surprise. Much with an OU, about a third less in price from other places. Cereal largely Kosher. To my disappointment, the canned fish, sardines, tuna, and the like, with universal kosher indication from the other markets, often lacked this tag on the cans at Aldi.
I think it would be difficult for Aldi to displace Shop-Rite as the destination supermarket for those of us with kosher households, at least if we live in places with an abundance of markets. There are some of us who live in more isolated areas or have restrained budgets that will find the prices attractive and the array of kosher-certified products adequate. Though Kosher is definitely not a business priority for the company.
Gift treats come in a lot of forms. Candy, jellies, sauces, coffee, tea, pastries with long shelf life. National brands, those from the mega corporations, invariably carry a Kosher certification with a symbol that I recognize. Smaller producers are less consistent, but kosher options are readily available, though less so this year and perhaps last.
My usual source has been Marshall's which buys overruns and a nearby farmer's market. Marshall's across from an even larger Costco has an enormous seasonal selection. I have found many products where I used to expect that Kosher mark no longer have one. Truly seasonal items like those potpourri of sweets in big container rarely do. Neither do the regional hot sauces or some of the specialty candies that appear only for the Christmas season. But what I have found this shopping interval has been the absence of certification from many items I had purchased in prior years. If it is manufactured in Turkey, the Kosher ID has disappeared in the last year or two. Belgian chocolates or other sweets sourced in Europe no longer carry an imprint on their box. Italian edibles, once a sure thing, have become inconsistent. The Far Eastern seasonal items no longer seem to carry certification. However, for year-round dietary staples, the Rabbi from the Orthodox Union still travels far and wide to inspect facilities. Down Under maintains their certifications, often regional to New Zealand and Australia. While there aren't specific African products, they would not be able to sell their chocolate, vanilla, or related commodities to the international conglomerates without attention to Kosher.
So why the paucity? Over the years, from international sources, I've noticed that products that have Arabic ingredient lists often do not have the certification that the same product from the same manufacturer would have with English ingredient lists. I often encounter those products in Dollar Stores. But more recent decisions by the manufacturers to forgo a Rabbi's approval seems more questionable. I understand smaller producers not wanting to pay inspection fees that international conglomerates would judge nominal, particularly when the Kosher market for those products is small. The disappearance of what was from the European sweets strikes me as perhaps more a political statement.
As I shopped, Marshall's had Baklava, Halvah, and Turkish Delight. Jews happen to like these, as they are sweet and usually dairy-free. I had never seen Halvah that was not Kosher before. All products of Turkey or Greece, some of which I've purchased as gifts in previous years. Same with the Belgian chocolates. Shells or shapes usually makes a suitable gift for somebody on my list. Always been kosher until this year.
Perhaps I am too cynical. Mass manufacturing processes change as factories become automated. Maybe the production requires oils or greases or preservatives of animal sources. But the regional nature of what used to announce itself as Kosher but no longer does, makes me wonder if this is one more global anti-Semitic expression. Don't sell to observant Jews who are nearly all Zionists. Or don't antagonize a much larger Anti-Zionist market throughout Europe, the Middle East, and beyond.
Perhaps somebody knows for sure if Kosher has been politically weaponized.
It's not that I object to mansions. Not at all. On my travels, I often seek out the grandest of the grand. Hearst Castle on my first trip to California. Winterthur and Nemours near my home. A few days in Newport. The Biltmore when I go to visit The Great Smokies next month. FDR Home and the Vanderbilt Mansion on a short stay in Hyde Park. At one time I aspired to having a McMansion of my own, even visiting a few for sale at Sunday Open Houses. Nearly all the grand estates I visited depended on inherited wealth, monuments to the self. Forms of look at me and visit when I am dead but not invited when I am alive sort of wealth. While I can never attain a large fortune, and in late life I really don't want one, I do the same things in my very ample suburban development house that they do in theirs, though on a smaller scale. I have a kitchen, though I produce from it what I want to eat without delegating anything to staff. The public mansions I visit have no wastebaskets on display. They have no paper scattered. They have little open storage, other than elaborate bookcases. My house has all these things. I entertain, though less frequently, less elegantly, and on a smaller scale than the Grandees who built their estates more to impress than to enjoy.
FB feeds me something much different, and something not terribly appealing. The sprawl in Florida or California by tech moguls or TV celebrities or athletes shout look at how much I have for myself. Unlike San Simeon or the Newport Mansions, it is much less a shout of let me share with my guests what I created. Undoubtedly, the Beautiful People have intense travel schedules that keep them from their pools or tennis courts. They are displays, and an ostentation that FB thinks will have me coming back for more. I try to Hide them or Snooze them but to no avail. Their algorithm, I think erroneously, doesn't take the hint to try something else.
It misconstrued my fondness for Jewish deli's. Every day I get photos of overstuffed corned beef on rye originating in multiple cities. Virtually never kosher. Perhaps I undermine myself in their algorithm placement by looking up the named restaurants to search their menus. Always with a Reuben option, not kosher. Katz, the granddaddy of them all, from its founding never made any pretense to being adherent to dietary laws. They promoted ethnic, and to be fair, avoid products inherently non-kosher irrespective of preparation.
But not only are the pictures of the sandwiches lacking the standard I would set for myself, but they are excessive. It would be unthinkable for me to pretend that a mound of pastrami, yes I am a sucker for kosher pastrami, would have the slices of rye bread as an afterthought. Instead, when deli is available to me, I make my variations. Sometimes mustard on the bread. Often coleslaw atop the meat. Never been a fan of Russian dressing but that was one of the most ordered options at the kosher Psychedelicatesin of my university years through the 1970s. Those were sandwiches for a Sunday night treat, even a Sunday night destination or study hiatus. And always amid people I knew. The destination was never the pile of sliced cold cuts. It was the ability to choose from a Kosher menu without restriction for a satisfaction that would not reappear for another week.
Facebook misjudged my likes. I don't like ostentation. It is not enjoyment. I don't like envy, whether I wish I could have a house or a sandwich like that. My pleasure is in making the most of what I have. My house with its lawn, deck, kitchen, comfortable bed, climate control, and suitable guest areas. For as often as I use a pool, or probably the celebrities are able to use theirs given their travel obligations, I can bundle the dip with my hotel stays. I have enough food, maybe excessive food. As much as I relish kosher pastrami, the barrier has been my willingness to choose that as my luxury, and to a lesser extent its availability. I once lived in a place that had kosher delis. It's not like I've never experienced one. I would not go there on a whim or very often. FB photos of ostentatious heaps of corned beef don't change that.
I don't know why their algorithms think that it might.